Revellers in Soho Free House PenangRaise AToast “To Arthur”At arTHURSDAY

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Penang, 14 September – GUINNESS® Malaysia treated its fans to yet another night of fun, music and pints of the black brew at the arTHURSDAY party in Soho Free House, Penang, just before the real Arthur's day event which my last post had covered. So we're invited to the event.

During the event, emcee, Cody Lim brought games, activities and prizes for the GUINNESS fans. Some fans even walked home with free tickets to the Arthur’s Day™ concert! The crowd’s favorite activity of the night was what they called the ‘Human Jukebox’, where GUINNESS® fans who were bold enough to step up to the play, had the power to choose the music of their choice.

As i reported on previous post, GUINNESS is taking the celebrations up a notch this year, some of the hottest international music stars; Five for Fighting, All American Rejects and The Wanted are set to rock the Arthur’s Day™ main stage on 27th September 2013 at Sepang International Circuit! 

According to the plan, the 3 International music icons, 5 hours of non-stop live music and a global scale concert, Arthur's Day™ 2013 is set to be one of the biggest and boldest celebration yet. 

So, for those who still not sure, let me assure you again, this year Arthur's day is falling on 27 September 2013 at Sepang International Circuit! More info? Just view my last post about the ticketing/ price. This year’s celebration is with the themed of  “honoring those who make bolder choices in life” in honor of people like Arthur Guinness who some say, is one of the boldest man in history.

Some photos for the party in Soho Free House on 14 Sept 2013.

SOHO free house located opposite red garden.

Event started at 7.30pm
Gerard from GAB Professional Solutions introduce the ultimate machine to the emcee

 Gerard from GAB Professional Solutions showing the ropes on pouring a pint of Guinness to an eager Guinness Fan

Bloggers trying the Machine

 Fans of Guinness from TimeOut Penang having a ball whilst singing along to the Human Jukebox!
SOHO menu

From left, Julie Kuan (Team Guinness Malaysia), Leslie Liang (Area Sales Manager, Guinness Anchor Berhad), Dave Chin ( Owner of Soho Free House Penang), Thompson Chuah (Team Guinness Malaysia)
 The emcee of the day, Cody Lim presenting a prize to one of the lucky winners for the night.

The outcome from the machine

Guinness, the world’s most favourite black brew!


Five for Fighting

“I am very excited to be a part of the Arthur's Day celebrations in Malaysia! Join me and millions around the world as we toast to one of the boldest man in history, Arthur Guinness and to those like him, the Arthur Guinness fund awardees, my comrades that will be rocking the Arthur’s Day stage this year and all of you fans out there! To Arthur!“

All American Rejects

“Arthur’s Day is going to be one hell of ride and we have an exciting gig prepared especially for you, our Malaysian fans. We really appreciate the Arthur’s Day message on social entrepreneurship and how the Arthur Guinness fund has made an impact on thousands of people around the world. We are glad to be part of the celebrations this year in tribute to his unbelievable legacy.”

The Wanted

 “We’re excited to be part of the Malaysian celebrations happening at Sepang International Circuit on the 27th of September 2013! We’re ready along with our comrades Five for Fighting and All American Rejects to rock the Arthur’s day stage this year as we pay tribute to Arthur Guinness and his legacy of goodness. To Arthur!“

More Info:

GUINNESS® Anchor Berhad (GAB) ‘Drink Sensibly’ Campaign
Drink Sensibly (DS) is Guinness Anchor’s Berhad’s (GAB) sensible drinking campaign, initiated to create a positive role for alcohol in society and make sensible drinking a valued and enjoyable part of life. GAB wants consumers to enjoy our brands and have good drinking experiences by drinking moderately and sensibly.

GAB recently launched the DS mobile application, the first in Malaysia, to give consumers access to information at their fingertips so that they can make informed choices should they choose to drink alcohol. The DS download is available for iPhones and android phones. Also available is the web-based lite version for blackberry and feature phones with web access. For more information, please go to


First brewed in 1759, GUINNESS®, the world’s favourite stout has a rich and enduring heritage. Having been in South East Asia for more than 100 years, this iconic black brew is today brewed in 51 countries and sold in 151 countries. GUINNESS® has over 85% share of the stout market in Malaysia.

About GUINNESS® Anchor Berhad (GAB)
GAB with its portfolio of iconic, international brands, is the leading brewer in Malaysia. GAB brews, markets and distributes:
• Asia’s fastest growing beer TIGER;
• The world’s No 1 stout GUINNESS;
• The world’s No 1 international premium beer HEINEKEN;
• The all-time local favourite ANCHOR SMOOTH and its strong beer variant ANCHOR
• The premium Irish ale KILKENNY;
• The real Shandy ANGLIA;

GAB also produces the wholesome, premium quality non-alcoholic MALTA. GAB’s brand portfolio also includes the UK’s bestselling cider STRONGBOW and the no.1 German wheat beer PAULANER.

Listed on the Main Market of Bursa Malaysia, GAB’s principal shareholder is GAPL Pte Ltd based in Singapore. GAPL Pte Ltd is a joint venture company whose ultimate owners are Diageo PLC, a company incorporated in England and Wales, and Asia Pacific Breweries Ltd, a company incorporated in Singapore, which in turn is also subsidiary of Heineken NV. Guinness Anchor Marketing Sdn Bhd is a 100% owned subsidiary of GAB

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